| Search Engine Friendly Pages
There is no point in
building a website unless there are visitors coming
in. A major source of traffic for most sites on the
Internet is search engines like Google, Yahoo!, MSN,
Altavista and so on. Hence, by designing a search
engine friendly site, you will be able to rank easily
in search engines and obtain more visitors.
Our Austin web design office will always use the best
SEO strategy for your website.
Major search engines
use programs called crawlers or robots to index
websites to list on their search result pages. They
follow links to a page, reads the content of the page
and record it in their own database, pulling up the
listing as people search for it. Here at our Austin
web design office, we will make sure your site is
optimized for your keywords.
If you want to make
your site indexed easily, you should avoid using
frames on your website. Frames will only confuse
search engine robots and they might even abandon your
site because of that. Moreover, frames make it
difficult for users to bookmark a specific page on
your site without using long, complicated scripts. Our
Austin web design office never uses frames in
designing our clients websites.
Do not present
important information in Flash movies or in images.
Search engine robots can only read text on your source
code so if you present important words in Flash movies
and images rather than textual form, your search
engine ranking will be affected dramatically. Our
Austin web design office labels all images with text
so the search engines can read them.
Use meta tags
accordingly on each and every page of your site so
that search engine robots know at first glance what
that particular page is about and whether or not to
index it. By using meta tags, you are making the
search engine robot's job easier so they will crawl
and index your site more frequently. We always implant
proper meta tags in our designs here at Austin web
design.
Stop using wrong HTML
tags like <font> to style your page. Use CSS
(Cascading Style Sheets) instead because they are more
effective and efficient. By using CSS, you can
eliminate redundant HTML tags and make your pages much
lighter and faster to load.
Make
It Easy To Buy From Your Site
Convincing your
prospects to purchase from you is a hard job, but have
you ever thought that you're making the process twice
as difficult for both parties if your prospects are
convinced but don't know how to buy from you? No
matter how good you are at convincing your prospects,
they won't buy if they find the process cumbersome.
Our Austin web design office always provide our
clients with the best method of payment for their
clients.
First, you will want
to check that people can find your order form easily
and hassle-free. You can write a clear, concise
paragraph to direct your prospects to your order form
so that you can minimize the chances of them getting
lost. You can also reduce the chances of losing
prospects by putting a prominent link to your order
page from every other page on your site.
Also, do you offer
multiple payment options? Some people may feel
comfortable paying via PayPal, some may only want to
pay with their credit card and others might want to
send a cheque. The more options you offer, the better
your chances of covering your prospects' desired
payment method. After all, it wouldn't make any sense
to sell hard to a prospect only to find that they
won't be able to pay you when they want to.
Alternatively, you
can add customer testimonials, your contact
information, address, and so on to boost your
prospects' confidence. Make them feel safe about
buying something from you, a total stranger to them on
the other end of the Internet.
As a conclusion, it would be very pitiful if
you sold hard and sold well to a prospect and something
goes wrong when he or she is ready to pay. Eliminate any
chances of that to maximize your profits!
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