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Engine Friendly Pages
There is no point in
building a website unless there are
visitors coming in. A major source of traffic for most sites on the
Internet is
search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by
designing a search engine friendly site, you will be able to rank
easily in
search engines and obtain more visitors.
Our Austin web design office will always use the best SEO strategy for
your website.
Major search engines
use
programs called crawlers or
robots to index websites to list on their search result pages. They
follow
links to a page, reads the content of the page and record it in their
own
database, pulling up the listing as people search for it. Here at our
Austin web design office, we will make sure your site is optimized for
your keywords.
If you want to make your
site indexed easily, you should
avoid using frames on your website. Frames will only confuse search
engine
robots and they might even abandon your site because of that. Moreover,
frames
make it difficult for users to bookmark a specific page on your site
without
using long, complicated scripts. Our Austin web design office never
uses frames in designing our clients websites.
Do not present
important
information in Flash movies or
in images. Search engine robots can only read text on your source code
so if
you present important words in Flash movies and images rather than
textual
form, your search engine ranking will be affected dramatically. Our
Austin web design office labels all images with text so the search
engines can read them.
Use meta tags
accordingly on each and every page of your
site so that search engine robots know at first glance what that
particular
page is about and whether or not to index it. By using meta tags, you
are
making the search engine robot's job easier so they will crawl and
index your
site more frequently. We always implant proper meta tags in our designs
here at Austin web design.
Stop using wrong HTML
tags like <font> to style
your page. Use CSS (Cascading Style Sheets) instead because they are
more
effective and efficient. By using CSS, you can eliminate redundant HTML
tags
and make your pages much lighter and faster to load.
Make It Easy
To Buy From Your Site
Convincing
your prospects to purchase
from you is a hard
job, but have you ever thought that you're making the process twice as
difficult for both parties if your prospects are convinced but don't
know how
to buy from you? No matter how good you are at convincing your
prospects, they
won't buy if they find the process cumbersome. Our Austin web design
office always provide our clients with the best method of payment for
their clients.
First, you will want to check
that people
can find your
order form easily and hassle-free. You can write a clear, concise
paragraph to
direct your prospects to your order form so that you can minimize the
chances
of them getting lost. You can also reduce the chances of losing
prospects by
putting a prominent link to your order page from every other page on
your site.
Also, do you offer multiple
payment
options? Some people
may feel comfortable paying via PayPal, some may only want to pay with
their
credit card and others might want to send a cheque. The more options
you offer,
the better your chances of covering your prospects' desired payment
method.
After all, it wouldn't make any sense to sell hard to a prospect only
to find
that they won't be able to pay you when they want to.
Alternatively, you can add
customer
testimonials, your
contact information, address, and so on to boost your prospects'
confidence.
Make them feel safe about buying something from you, a total stranger
to them
on the other end of the Internet.
As a conclusion, it would be very pitiful
if you sold
hard and sold well to a prospect and something goes wrong when he or
she is
ready to pay. Eliminate any chances of that to maximize your profits!
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