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This
Blog brought to you by Smalley Web Solutions, an Austin Web Design
Company here to help!
Is SEO being
used to
scam website owners?
Let’s look at first
things first. In my opinion
and the opinion of many knowledgeable
people in
this business, the five things that are probably of little value are as
follows: 1. Cheap back links or any back links that you buy from
someone
probably have little value. If you want back links that have some value
then
write articles and submit to E-zines (there are 100s) or produce videos
and
submit to video sites (there are hundreds). 2. Get a guaranteed google
page
rank. Anyone can get you a page rank with some obscure keyword. But
that won’t
bring traffic looking to buy what you are selling and probably won’t
bring
traffic of any kind. 3. Submit your URL to 100 search engines. This is
totally
worthless because just 3 search engines control 98% of all searches
made and a
URL can be submitted to all three in an hour probably. 4. Get a first
page
ranking in one week. Google’s staff of engineers could optimize your
site and
not realistically guarantee that. 5. Beware of SEO companies telling
you that
their SEO methods are a secret. Their secret may be the method they use
to induce
people to pay for their services. Good SEO requires time, knowledge,
and work
and even then there are no guarantees but there is a good chance of
obtaining
positive results.
Since almost the
beginning of the SEO
industrialization there
have been skeptics to the business practices of SEO companies. The main reason or alarm for concern is
usually stemmed from the fact that SEO companies have such a huge gap
in
service fees which range anywhere from under one hundred dollars to
millions
per year for some large corporations. You
can literally search Google for an SEO company and
find at least 5
people services with the same offers or very similar, and they are all
priced
extremely different from one another. So
the big question that is left for the consumer is, "Should I pay more
for
an SEO company or less?", and it’s a great question to have! Being
informed
is the best way to make a safe decision when choosing an SEO company to
invest
your time and money.
There are many reasons
why SEO companies or SEO freelancers charge such different rates for
almost the
same exact services, and the main reason is usually overhead. Overhead is the term used by business owners
for the amount of money it actually costs each month in order to just
sustain
their business without any profits or losses, basically just breaking
even. When a business is new, or not
properly structured,
they may try to recoup their losses by charging drastically higher
prices than
their competitors or offering a less superior service due to lack of
effort or
needed labor. The case is not always the same for every high priced or
low
priced SEO company, there are some who charge less in order to serve a
larger
audience. For a business to reach more
people and have less profits they must be priced lower than their
competitors,
but this is not a deterrent to success, it only helps them become more
recognized
than their adversaries. The best way to find these companies is by a
direct
referral of somebody who has had success using their service. You can bet if the SEO company is focusing on
providing good service that you will hear about it sooner than later
from
another business owner in your area or industry.
The bottom line
for consumers is they should keep an open eye for unusual conduct by an
SEO
practice, however no more than any other transaction they perform
within their
business community. Just be sure to
perform proper background research on the SEO company to make sure they
don't
already have an existing bad rap with the public. You can search google
and
instantly find tons of reviews and ratings on almost any business.
Written by John F. Smalley
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